During the Columbia Publishing Course, I co-authored a 79-page brand pitch for a proposed food & culture magazine, Dinner Party, including a comprehensive press kit, ideal traffic composition chart, mock newsletter, digital subscription pop-ups and offers, and brands poised to promote high referral traffic, and detailed social media plan.
I served as the Social Audience Development Director, with my work on pages 67-71.
I worked in tandem with the Circulation Director, Ad/Sales Director, Biz Dev, Social Media Editor, and Creative Director to align and complement each other's work, developing and defining Dinner Party's playful voice and unique space within an oversaturated, online media landscape.
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